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Integration Guide
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Written by Vangari Sai Sampath · Automation Specialist · Hyderabad, India  |  Reviewed May 2026

How to Connect HubSpot and ActiveCampaign

5h
Saved per month
~10 min
Setup time
₹0
Cost to start
⚡ Automate HubSpot + ActiveCampaign with Make.com →

Free plan · 1,000 ops/month · No credit card needed

About HubSpot and ActiveCampaign

🧲

HubSpot

CRM & Marketing

HubSpot is the most widely used free CRM in the world, trusted by over 200,000 companies. It combines contact management, deal tracking, email marketing, and customer support into a single platform. The free tier is genuinely powerful — unlimited contacts, a full deals pipeline, and email tracking are all included at no cost.

  • Unlimited contacts and companies — free forever
  • Visual deals pipeline and sales tracking
  • Email tracking and meeting scheduler
  • Marketing emails and landing pages
  • Live chat and ticketing support tools
Free forever Try HubSpot free →
📣

ActiveCampaign

Email Marketing & CRM

ActiveCampaign is the leading customer experience automation platform, combining email marketing, marketing automation, and CRM in one tool. Used by 180,000+ businesses, it is especially powerful for e-commerce and B2B teams who want to build sophisticated automated customer journeys triggered by behaviour, tags, and lifecycle stage.

  • Email marketing with behaviour-based triggers
  • Built-in CRM with deal pipeline
  • Advanced automation with 500+ recipes
  • Site tracking and event-based automation
  • Integrates with Shopify, Stripe, and Make.com
14-day free trial Try ActiveCampaign free →

⚡ Why connect HubSpot + ActiveCampaign?

Teams using both HubSpot and ActiveCampaign can sync their contacts and campaign data automatically. New HubSpot leads are added to ActiveCampaign with their lifecycle stage and tags, email engagement from ActiveCampaign updates HubSpot contact scores, and deal stage changes trigger new ActiveCampaign automation sequences.

How to set up this integration (step-by-step)

1

Create a free Make.com account

Go to Make.com and sign up. The free plan includes 1,000 operations/month — enough for most automations.

Create free account →
2

Connect HubSpot as the trigger

In Make.com, create a new scenario. Search for HubSpot and choose your trigger event (e.g. "New message", "New record", "New row").

3

Connect ActiveCampaign as the action

Add ActiveCampaign as the next module. Map the data fields from HubSpot to the corresponding fields in ActiveCampaign.

✓

Test and activate

Run a test with real data. Once it works, turn on the scenario. Make.com will run it automatically — no more manual work.

Don't have these tools yet? Start free.

HubSpot

Free forever

The world's most popular free CRM with unlimited contacts.

Try HubSpot free →

ActiveCampaign

14-day free trial

Email automation + CRM used by 180,000+ businesses.

Try ActiveCampaign free →

Calculate your time savings

18.3 Hours
Saved Per Month

✨ Generate a custom workflow with AI

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Frequently asked questions

How do I connect HubSpot and ActiveCampaign?
Use Make.com to connect them without code. Sign up free, create a scenario with HubSpot as trigger and ActiveCampaign as action. Setup takes under 10 minutes.
Is this integration free?
Yes. Make.com's free plan includes 1,000 operations/month — enough for most small teams. No credit card required to start.
Do I need coding skills?
No. Make.com is a visual drag-and-drop builder. You connect modules by clicking, not writing code.
What can I automate between HubSpot and ActiveCampaign?
Teams using both HubSpot and ActiveCampaign can sync their contacts and campaign data automatically. New HubSpot leads are added to ActiveCampaign with their lifecycle stage and tags, email engagement from ActiveCampaign updates HubSpot contact scores, and deal stage changes trigger new ActiveCampaign automation sequences.
What is HubSpot used for?
HubSpot is the most widely used free CRM in the world, trusted by over 200,000 companies. It combines contact management, deal tracking, email marketing, and customer support into a single platform. The free tier is genuinely powerful — unlimited contacts, a full deals pipeline, and email tracking are all included at no cost.
What is ActiveCampaign used for?
ActiveCampaign is the leading customer experience automation platform, combining email marketing, marketing automation, and CRM in one tool. Used by 180,000+ businesses, it is especially powerful for e-commerce and B2B teams who want to build sophisticated automated customer journeys triggered by behaviour, tags, and lifecycle stage.
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About the author — Vangari Sai Sampath · Automation & SaaS Specialist

Vangari Sai Sampath built Integration Directory to help businesses automate their SaaS workflows without writing code. Based in Hyderabad, India, he has hands-on experience with Make.com, Zapier, and 50+ tools covered in this directory, helping teams set up no-code automations that save hours every week.

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