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Integration Guide
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By Vangari Sai Sampath · Automation Specialist · Hyderabad, India  |  Last Updated: June 2026

How to Connect HubSpot and ActiveCampaign

Complete step-by-step guide to automate your workflow between HubSpot and ActiveCampaign using Make.com. Save hours of manual work with this powerful integration.

How to set up this integration (step-by-step)

1

Create a free Make.com account

Go to Make.com and sign up. The free plan includes 1,000 operations/month — enough for most automations.

Create free account →
2

Connect HubSpot as the trigger

In Make.com, create a new scenario. Search for HubSpot and choose your trigger event (e.g. "New message", "New record", "New row").

3

Connect ActiveCampaign as the action

Add ActiveCampaign as the next module. Map the data fields from HubSpot to the corresponding fields in ActiveCampaign.

✓

Test and activate

Run a test with real data. Once it works, turn on the scenario. Make.com will run it automatically — no more manual work.

⚡ Automate HubSpot + ActiveCampaign with Make.com →

Free plan · 1,000 ops/month · No credit card needed

About HubSpot and ActiveCampaign

🧲

HubSpot

CRM & Marketing

HubSpot is the most widely used free CRM in the world, trusted by over 200,000 companies. It combines contact management, deal tracking, email marketing, and customer support into a single platform. The free tier is genuinely powerful — unlimited contacts, a full deals pipeline, and email tracking are all included at no cost.

  • Unlimited contacts and companies — free forever
  • Visual deals pipeline and sales tracking
  • Email tracking and meeting scheduler
  • Marketing emails and landing pages
  • Live chat and ticketing support tools
Free forever Try HubSpot free →
📣

ActiveCampaign

Email Marketing & CRM

ActiveCampaign is the leading customer experience automation platform, combining email marketing, marketing automation, and CRM in one tool. Used by 180,000+ businesses, it is especially powerful for e-commerce and B2B teams who want to build sophisticated automated customer journeys triggered by behaviour, tags, and lifecycle stage.

  • Email marketing with behaviour-based triggers
  • Built-in CRM with deal pipeline
  • Advanced automation with 500+ recipes
  • Site tracking and event-based automation
  • Integrates with Shopify, Stripe, and Make.com
14-day free trial Try ActiveCampaign free →

⚡ Why connect HubSpot + ActiveCampaign?

Teams using both HubSpot and ActiveCampaign can sync their contacts and campaign data automatically. New HubSpot leads are added to ActiveCampaign with their lifecycle stage and tags, email engagement from ActiveCampaign updates HubSpot contact scores, and deal stage changes trigger new ActiveCampaign automation sequences.

💡 Why Connect HubSpot and ActiveCampaign?

In today's fast-paced business environment, manually transferring data between HubSpot and ActiveCampaign can waste valuable time and introduce errors. By automating this connection, you'll:

  • Eliminate repetitive data entry tasks
  • Reduce human error and ensure data consistency
  • Free up your team to focus on high-value work
  • Scale operations without adding headcount
  • Get real-time visibility across your tools

Whether you're a small business owner, marketing manager, or operations lead, this integration will help you work smarter—not harder.

Don't have these tools yet? Start free.

HubSpot

Free forever

The world's most popular free CRM with unlimited contacts.

Try HubSpot free →

ActiveCampaign

14-day free trial

Email automation + CRM used by 180,000+ businesses.

Try ActiveCampaign free →

⏱️ Calculate Your Time Savings

See how much time you can save by automating HubSpot + ActiveCampaign. Adjust the values below to match your workflow.

18.3 Hours
Saved Per Month (220 hours/year)

That's equivalent to 5.5 full work days per month you can reclaim for strategic work!

✨ Generate a custom workflow with AI

Tell us your industry and get a personalised automation plan for HubSpot + ActiveCampaign.

❓ Frequently Asked Questions

Get answers to common questions about connecting HubSpot and ActiveCampaign.

How do I connect HubSpot and ActiveCampaign?
The easiest way is through Make.com. Sign up for free, create a new scenario, add HubSpot as your trigger module, then connect ActiveCampaign as the action. Map your data fields and activate. The entire setup takes 10-15 minutes with no coding required.
Is this integration free?
Yes! Make.com offers a generous free plan with 1,000 operations per month—enough for most small to medium teams. You don't need a credit card to sign up. Paid plans start at $9/month for higher volume needs.
Do I need coding skills?
Not at all. Make.com uses a visual drag-and-drop interface. You connect apps by selecting them from a menu and mapping fields with point-and-click simplicity. If you can use a spreadsheet, you can build this automation.
What can I automate between HubSpot and ActiveCampaign?
Teams using both HubSpot and ActiveCampaign can sync their contacts and campaign data automatically. New HubSpot leads are added to ActiveCampaign with their lifecycle stage and tags, email engagement from ActiveCampaign updates HubSpot contact scores, and deal stage changes trigger new ActiveCampaign automation sequences.
What is HubSpot used for?
HubSpot is the most widely used free CRM in the world, trusted by over 200,000 companies. It combines contact management, deal tracking, email marketing, and customer support into a single platform. The free tier is genuinely powerful — unlimited contacts, a full deals pipeline, and email tracking are all included at no cost.
What is ActiveCampaign used for?
ActiveCampaign is the leading customer experience automation platform, combining email marketing, marketing automation, and CRM in one tool. Used by 180,000+ businesses, it is especially powerful for e-commerce and B2B teams who want to build sophisticated automated customer journeys triggered by behaviour, tags, and lifecycle stage.
How reliable is this integration?
Make.com maintains 99.9% uptime and handles error retry logic automatically. You'll get email alerts if something fails, and the platform logs every execution for debugging. Most users report zero downtime after setup.
Can I customize the automation?
Absolutely. You can add filters, conditions, loops, and data transformations. Make.com supports advanced logic like "only run on weekdays" or "if value > $100, send to manager." The platform scales from simple to complex workflows.
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About the author — Vangari Sai Sampath · Automation & SaaS Specialist

Vangari Sai Sampath built Integration Directory to help businesses automate their SaaS workflows without writing code. Based in Hyderabad, India, he has hands-on experience with Make.com, Zapier, and 50+ tools covered in this directory, helping teams set up no-code automations that save hours every week.

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