How to Auto-Post New Blog Content to LinkedIn Using Make.com

For many business owners, freelancers, and operations managers, creating valuable blog content is only half the battle. The other half, and often the more time-consuming part, is ensuring that content reaches your audience. Manually sharing every new blog post across all your social media platforms, especially professional networks like LinkedIn, can eat into valuable hours that could be spent on core business activities.

Imagine if every time you published a new article, it automatically appeared on your LinkedIn profile or company page, reaching your professional network without you lifting a finger. This isn't just a dream; it's a practical reality achievable with automation tools. This tutorial will guide you step-by-step on how to set up an automated workflow using Make.com to instantly share your fresh blog content on LinkedIn, saving you time and ensuring consistent visibility.

Why This Matters for Your Business

Automating your LinkedIn content distribution offers several tangible benefits:

• Saves Time: Eliminate the manual effort of drafting and posting updates for each new blog entry.
• Ensures Consistency: Your audience gets new content as soon as it's live, keeping your profile active and engaged.
• Boosts Reach: Leverage LinkedIn's professional network to amplify your content's visibility and drive traffic back to your blog.
• Enhances Professional Presence: Consistently sharing valuable content positions you or your brand as an authority in your field.
• Reduces Human Error: Automation ensures posts are accurate and follow your defined structure every time.

Step-by-Step Guide to Automating LinkedIn Posts with Make.com

This guide assumes you have a blog with an RSS feed (most blogs do) and a LinkedIn account.

Step 1: Get Started with Make.com

If you don't already have one, create an account on Make.com. The platform offers a free tier that is perfect for getting started with automations like this.

Step 2: Create a New Scenario

1. Log in to your Make.com account.
2. In the left-hand menu, click on "Scenarios".
3. Click the large blue button that says "+ Create a new scenario". This is where you'll build your automation workflow.

Step 3: Choose Your Trigger Module (How Make.com Detects New Posts)

The first step in any automation is the "trigger" – what starts the process. In our case, it's a new blog post.

1. Click the large question mark icon in the center of the scenario builder.
2. Search for "RSS" and select the "RSS" module. This module can read the content from your blog's RSS feed. If you use WordPress, you could also search for "WordPress" and use the "Watch Posts" module. For this guide, we'll use RSS as it's universal.
3. From the options, select "Watch RSS Feed Items". This tells Make.com to monitor your RSS feed for new entries.
4. Click "Create a hook" if prompted, or simply proceed to configure.
5. In the configuration box:
   • URL: Enter your blog's RSS feed URL. This usually looks something like yourwebsite.com/feed or yourwebsite.com/rss. If you're unsure, search online for "how to find RSS feed for [your blog platform]".
   • Maximum number of results: Set this to 1 or 2. This controls how many new items Make.com processes at once when it checks the feed.
6. Click "Continue".

Step 4: Add the LinkedIn Module (Where Make.com Posts Your Content)

Now, we need to tell Make.com where to post the content it finds.

1. Click the "Add another module" button (the small circle with a plus sign next to your RSS module).
2. Search for "LinkedIn" and select the "LinkedIn" module.
3. From the options, choose "Create a Share Update". This is the action that will post content to your LinkedIn profile or company page.

Step 5: Connect Your LinkedIn Account

1. In the LinkedIn module's configuration box, click "Add" next to the Connection field.
2. A pop-up window will appear asking you to connect your LinkedIn account. Follow the prompts to authorize Make.com to post on your behalf. You can choose to connect your personal profile or a company page you manage.
3. Once connected, select your newly added connection from the dropdown.

Step 6: Map the Data from Your Blog to LinkedIn

This is where you tell Make.com which pieces of information from your blog post (found by the RSS module) should go into which fields on your LinkedIn post.

1. In the LinkedIn module, you'll see several fields. Here’s how to map them:
   • Share content (URL): Click in this field. A small panel will appear with data from your RSS feed. Select "Link". This will ensure your LinkedIn post links directly to your blog article.
   • Content title: Select "Title" from the RSS data panel.
   • Description: Select "Content (Text)" or "Summary" from the RSS data panel. This pulls a short snippet of your blog post.
   • Comment: This is the introductory text that appears above your link on LinkedIn. You can combine static text with dynamic data. For example, type "Just published a new article: " then select "Title" from the RSS data panel, and then add a few relevant hashtags like "#Blog #ContentMarketing #YourIndustry".
2. Leave other fields as default for now, or explore options like "Visibility" if you want to restrict who sees the post.
3. Click "OK".

Step 7: Test and Activate Your Scenario

1. At the bottom left of the scenario builder, click the "Run once" button. Make.com will check your RSS feed and attempt to create a post on LinkedIn using the latest item.
2. Check your LinkedIn profile or company page to see if the test post appeared correctly.
3. If everything looks good, toggle the switch at the bottom left of the scenario builder to "ON" to activate your automation.
4. Set your desired scheduling interval (e.g., every 15 minutes, every hour) in the scenario settings. This determines how often Make.com checks your RSS feed for new posts.

Pro Tips for Your LinkedIn Automation

• Craft a Compelling Comment: Don't just post the link. Use the "Comment" field to add an engaging question, a key takeaway, or a strong call to action to encourage clicks and engagement.
• Include Relevant Hashtags: Research popular and niche hashtags related to your content and industry. You can add them dynamically from a custom field in your RSS feed or include static ones in your "Comment" field.
• Monitor Performance: Regularly check your Make.com scenario history to ensure it's running smoothly. Also, review your LinkedIn analytics to understand how your automated posts are performing.
• Use Filters (Advanced): If you only want to post specific types of blog content (e.g., only articles from a certain category), you can add a "Filter" module between the RSS and LinkedIn modules to refine what gets posted.

Frequently Asked Questions

Q1: What if my blog doesn't have an RSS feed?

Most modern blogging platforms automatically generate an RSS feed. If yours doesn't, or you can't find it, consider using a specific Make.com module for your CMS (like WordPress, Webflow, Shopify, etc.) if available. Alternatively, you might use a service to generate an RSS feed from your blog's sitemap or page content, but an official RSS feed is always best.

Q2: Can I post to a LinkedIn Page instead of my personal profile?

Yes, absolutely. When you connect your LinkedIn account in Step 5, Make.com will typically ask if you want to connect your personal profile or a company page you manage. Select the appropriate option based on where you want your blog posts to appear.

Q3: How often does Make.com check for new posts?

The frequency is determined by the "Scheduling" setting in your Make.com scenario. For free and basic plans, you can typically set it to check every 5, 10, or 15 minutes. This means your blog posts will appear on LinkedIn shortly after they go live.

Written by Vangari Sai Sampath, Automation Specialist · Integration Directory · Hyderabad, India